A Brush with Mortality Ignites a Mission

On a St. Patrick’s Day, Alexander Morad found himself not just in an Irish pub, but at the crossroads of fate and fortune. What started as a night of celebration quickly turned into a wild ride—literally—when he hopped into a car bound for Frankfurt with a new acquaintance named Klaus. The journey ended upside down, both figuratively and literally, after a crash that left Morad bloodied, breathless, and dangling from his seatbelt, staring death in the face  and wondering if this was the end. Spoiler: it wasn’t. Miraculously, Morad awoke in an Italian hospital with only bruises, while Klaus tragically did not survive. “I was 20 centimeters away from dying for something as stupid as a business plan,” Morad reflects. The ordeal became a visceral wake-up call: life was too fleeting for mediocrity. His new mission? To “show up fully every day” and wield technology as a force for good.

From Losses to Legacy: A Business Reimagined

The near-fatal crash catalyzed Morad’s transformation. He pivoted his company from six-figure losses to multi-million-dollar success, sharing stages with icons like Elon Musk and Gary Vee. But the true revolution began with OpenAI’s ChatGPT. When the tool drafted a flawless five-year business plan for his agency, Morad saw AI’s potential to automate drudgery, freeing humans to focus on creativity and impact. Today, he evangelizes AI globally, particularly in underserved regions like Africa, often funding tours himself to bridge tech disparities.

AI: The Lego Blocks of the Future

Morad demystifies AI with a playful analogy: imagine a universe of Lego bricks. Traditional search engines sort the pieces; generative AI builds with them. But there’s a catch—only 1% of these “bricks” represent African data. “Creativity thrives in constraints,” he insists. The key is specificity: ask AI for “a house,” and you’ll get bland suburbia. Request “a 19th-century Swahili-style villa in Nairobi with a rooftop mango garden,” and innovation unfolds.

Tools, Tricks, and the BRIGHT Framework

Morad’s toolkit empowers digital curiosity:

~Opus: Turn hour-long videos into 20 viral clips. “Become an editor-for-hire overnight.”

~Suno: Craft Spotify-ready songs in seconds (“Rap about Nairobi’s traffic? Done.”).

~Flux: Train AI on your face for whimsical scenarios (e.g., ice-skating Middle Easterners).

To help users harness AI effectively, Morad developed the “BRIGHT prompt” formula, a cheat code for crafting precise AI inputs:

~Brand: Who are you?

~Role: What role should AI play?

~Instruction: What do you want done?

~Goal: What’s the objective?

~How: In what format or style?

~Target audience: Who’s it for?

Monetize or Vaporize

Morad predicts a “one-person empire” revolution. Why hire a team when AI handles grunt work? Photographers can out-prompt amateurs. Writers can churn e-books while sipping chai. Even children’s authors thrive: “Generate a tale about a vegan lion, add AI illustrations, publish daily.” His mantra: Let AI do the draining stuff; you focus on what ignites you.

Ethical Frontiers: Balancing Innovation and Integrity

Morad acknowledges AI’s risks: ChatGPT costs a Kenyan a week’s wages; deepfakes erode trust. Yet he bets on human ingenuity: “Someone here will invent an AI lie detector and become a billionaire.” His advice? “Stay ahead, stay ethical, and add the human touch. AI writes fluff. You make it sing.”

In closing, Morad challenges people to survive the AI revolution and ride its wave. He offers a free ebook, AI or Die, and encourages experimentation with AI tools as a path to thriving in a rapidly changing world. Reflecting on his near-death experience, he notes that while AI might have prevented that crash, it was the crash that taught him how to truly live.

Article written by Edward Chisaka, BBIT 4th-year student